Many people ask me how their online business (or any business for that matter) can get seen online.
MYTH NUMBER 1: I have a website now I will show up in Google.
Just because you have a website, it does not mean your website will automatically appear when you search for it in Google.
Even if you search by the Business Name Itself, this does not guarantee your website will appear in Google.
We use Google as an example as that is the world’s most popular Search Engine, the same applies though for NineMSN, Bing, Yahoo etc.
Have you heard of Search Engine Optimisation or SEO?
This means optimising your website to help search engines find it.
Well, do you know how SEO works or why it is important that you know what you are doing?
Basically, there are a number of things that your website needs to have and that you need to do for your website to be found easily in search engines. It can take up to six weeks to be found online, but clever SEO marketing will have you up there sooner. Have a look at Google Webmaster Tools.
MYTH NUMBER 2: My website is showing up in Google I should get lots of customers now.
There are millions of business websites on the internet – and millions of really bad ones! Some website are ugly, some are badly thought out. But don’t for a minute think that just because your home business website is getting lots of traffic that anyone will be interested in your business!
So, you have a business website but you are not getting any business. Here are the
TOP 10 REASONS WHY WEBSITES FAIL!
1. Poor keywords
2. Poor SEO
3. Too much information on the home page (do not use the home page as a vanity page)
4. Spelling errors
5. Ugly colours
6. Bad font
7. Slow loading pages / images
8. No social media following (Facebook / Twitter)
9. Too many ads on your site for other peoples products
10. Not telling customers what they need to hear
MYTH NUMBER 3: I have to pay a lot for internet advertising so I can get lots of business.
This is perhaps one of the biggest myth’s.
We highly recommend Google AdWords, in fact we love it. However, there are lot’s of other ways to get your website rankings up that don’t involve money!
While we don’t dispute this – especially for big businesses in competitive industries, there are many ways to be found and to increase your Google rankings without spending anything at all! That’s right FOR FREE!!
There are hundreds of FREE BUSINESS DIRECTORIES on the internet. And all of these directories pay good money to be found. So, piggyback of these directories. List your business on as many of these as you can and watch your rankings increase!
Keep an eye out for our next article: How to spot a Work From Home SCAM!Yellow Pages Dubai - Looking for a UAE business? Interested in a specific company or trade? We list a wide range of businesses, non-profit organisations and charities in the UAE and foreign companies who offer a service in the UAE. We expect the directory to be enormously popular so a listing on our directory will help to promote your company web site and we fully expect the UAE business directory to be a really useful resource for anyone searching for businesses and services in the United Arab Emirates.