If you have used the Internet for a while, you probably have some familiarity with social media. However, a lot of businesses have not yet begun to take advantage of this powerful tool which can help to promote their business. This article presents some ways to utilize social media as a way to improve the bottom line for any business.
Create new blog entries regularly and constantly. If users know that you’re always putting up new content, they’re more likely to come back. This is why people subscribe to newspapers and magazines. Keep it regular to maximize your rate of return visitors.
Use lists as much as possible. People love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.
Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Tweepi.com. Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren’t forgotten about by your followers.
To get the best possible customers from your social media marketing, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, it is enough they remember you comfortably, but not so much that they get annoyed with you showing up too much. When it comes time for them to spend money on something you might offer, they will go with you because your brand feels like a trusted friend.
Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well.
Try playing games on Facebook. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Facebook’s games have proven invaluable for some popular brands, especially when they go viral. If you choose to go this route, spend the extra cash to have a professional team design and program the game.
Make good titles for videos you post. These titles must contain integral keywords if you want to have the most traffic possible. You will get a lot more visitors if you use videos to advertise your business.
Next time you upload a video onto YouTube, ensure that your website link is contained within the video description. Additionally, you should make sure your Facebook and Twitter link buttons are located beside the videos for viewer convenience. Getting YouTube viewers to also link to you on Twitter or Facebook is great, because it maximizes your opportunities for users sharing information and multiplying your customer base.
Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately. People love it when they have a one on one relationship with a company. Your customers will have a better opinion of you if you are interacting with them.
To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not.
For the most effective responses, you should limit Facebook posts to three per day. Studies confirm that readers and potential customers feel annoyed and overwhelmed when companies constantly issue updates, all day long. Restrict yourself to no more than three posts you believe your customers will find helpful and call it quits for the day.
One great idea for the content on your social media pages is to put up some great videos. If you have a video that people find especially funny or informative there is a chance that your viewers may pass these around to other friends which can increase the viewership of your page dramatically.
Link your social media sites together. Have links from each site you maintain to all the others as well. This way if a person who follows you on Twitter also has a Facebook page, they can find it and see you on both platforms. You can increase the amount of followers you have dramatically.
Don’t let your competition have all the pie. Apply what you have learned here for a marketing campaign through social media that is both well established and bound to deliver results. A strong social media marketing campaign will make it easier for you to connect with your customers.